Is Product Experimentation for me?
If you want to release better products and increase customer value then product experimentation is the way forward.
By embedding server-side experimentation into your product development cycle you can easily test features and new products early in their lifecycle. Once experimentation is baked into your release process it will save time, resource and budget while also increasing customer value.
To get started fill in the form for an initial consultation with one of our experts.
How does it help me and my business?
- Test products/features early in their lifecycle and control their release
- Create a constant feedback loop between your product teams and your customers
- Run more expansive experiments: algorithms, pricing, backend…
- Speed up the roll out of winning features
- Better align product and optimisation teams
- Enhance your culture of experimentation
- Significantly increase the velocity and variety of testing
- Leverage constant customer feedback and insight – stop guessing
- Break down silos: data, processes, and teams
How does it work?
We will initially review your product development and release cycles to identify opportunities and barriers to embed experimentation. If you have an established optimisation team that is focussed on client-side testing, we will also review their ways of working to bring the two functions closer together. Once we have mutually benchmarked your existing processes, skills, culture, technology, and data we support with you with the roll out. Typically this will involve:
- Shaping the business case for product experimentation
- Embedding experimentation into existing (mature) ways of working
- Onboarding full stack developers
- Strategy alignment Optimisation/Product
- Rolling out new features (feature flag management)
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