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"CRO" Insights (Page 1 of 3)

Conversations in Experimentation: Defensive Optimisation and why a data-led approach is so important

  I recently had the pleasure of joining REO’s podcast to discuss the idea of adapting to change amidst Google Optimize’s discontinuation and the evolution of optimisation.   We covered some really interesting topics, from how the landscape of optimisation in the post-Google Optimize world might look, to how understanding your own requirements is key […]

A/B Testing | CRO

Walking in your customer’s footsteps

Digital teams are awash with customer insight, but it’s not so easy to source reliable unbiased customer data for retail teams. In fact, the mystery shopper is in many ways still the de facto way of evaluating in-store customer service and experience.   But what if retail teams could get the same insight into customers […]

Accessibility | CRO

7 Common Digital Accessibility issues that you should solve and avoid

Insufficient colour contrast  Missing alt text   Link issues  Form field issues  Time-outs cannot be controlled  HTML issues  Inaccessible interactive content       1 Insufficient colour contrast    During WebAIM’s programmatic analysis  it was found that of the top 1,000,000 homepages, low colour contrast text was the most common accessibility issue, affecting 85% of […]

Accessibility | CRO

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Q&A with AB Tasty

1) Why should marketers focus on conversion optimisation?   Conversion optimisation not only has a big impact on bringing in additional business growth, without the need to invest more in paid media and advertising, it can also greatly reduce CPC and the overall CPA for the business. If you’re not testing new ideas to keep […]

A/B Testing | CRO

Running Experiments with Adobe Target on Single Page applications

Running Experiments with Adobe Target 1.x on Single Page applications   Single page applications (SPAs) are more and more common, replacing traditional websites that are made up of multiple pages. The main driver behind this transition is a better user experience as SPAs behave more like native apps than websites. All the HTML, Javascript and […]

A/B Testing | Adobe

How Good Are Your Test Ideas?

15 Questions to assess your test ideas   Coming up with great test ideas is far from easy! To help you assess and benchmark the quality of your test ideas, we have compiled a list of Yes/NO questions, for every “Yes” you score 1 point!   Answer each question honestly with a “Yes” or “No” […]

A/B Testing | CRO

Most Read Articles

5 Tips to Improve Usability Testing

Usability testing is the testing of a website or application to gauge its level of usability. Contrary to popular belief, ‘usability’ does not refer to how easy it is to use the website or application, but rather user satisfaction, type of engineering, as well as some other factors that provides you with valuable information on […]

Analytics | Insights

The Business Case for Conversion Rate Optimisation (CRO)

Introduction   Conversion Rate Optimisation is now mainstream digital marketing, yet it still seems to lack the budget recognition it needs and deserves. We have 10 years’ worth of data from 10 editions of our CRO Reports (written in conjunction with econsultancy) that consistently make this very point stating that: lack of budget was a […]

A/B Testing | Analytics

Building a Personalisation Strategy

Personalisation has been on everyone’s lips for many years, but which website really offers it? In the following article, we’re going to take a look at how businesses can make the transition from the seemingly aloof to a brand that truly cares about their customers.     Why is Personalisation Important?     According to research, nearly 44% of […]

CRO | Personalisation

Our favourite articles

Usability Testing: To Moderate or Not to Moderate?

The best way to get close to your users and customers is by using moderated and unmoderated usability testing methods. While they can be highly effective methods of evaluating an ecommerce website and solving the consumer’s problems, both moderated and unmoderated methodologies can be hard to employ effectively even for the most seasoned practitioners.    […]

Insights | Research

Digital Experiences are more important than ever

What is a digital experience?   In its simplest form, a Digital Experience is when a person interacts with a business, service or organisation, that is only possible because of a digital technology or interface.   To illustrate this, consider reading digital print. Reading a book for example on a screen is not a “digital […]

Digital Experience | Insights

Invest in CRO to improve CX

Investment in Conversion Rate Optimisation (CRO) is low   Conversion Rate Optimisation, the continual process a business follows to make it easier and easier for website visitors to complete their desired outcome is, today in 2020, widely adopted by businesses of all sizes. Despite the prevalence and proven benefits of CRO, compared to acquisition in […]

A/B Testing | CRO

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