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Insights and articles

What we're thinking and doing.

Insights by: reo (Page 3 of 6)

Why is accessibility important for individuals, society, and businesses?

  Why is accessibility important for individuals, business, and society?     Now we know what digital accessibility is, the principles of accessibility (POUR), and what can affect an individual’s access to the web, it’s necessary to know the importance of accessibility for individuals, business, and society.     Digital accessibility is crucial to create […]

Accessibility | Insights

What is digital accessibility

What is accessibility   Accessibility is, as it sounds, a term used to refer to an individual’s “ability to access” and benefit from a system or entity. The concept is focussed on enabling proper and successful use through the design of devices, products, and environments for those limited by disabilities or that rely on the […]

Accessibility | Design

Q&A with AB Tasty

1) Why should marketers focus on conversion optimisation?   Conversion optimisation not only has a big impact on bringing in additional business growth, without the need to invest more in paid media and advertising, it can also greatly reduce CPC and the overall CPA for the business. If you’re not testing new ideas to keep […]

A/B Testing | CRO

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Running Experiments with Adobe Target on Single Page applications

Running Experiments with Adobe Target 1.x on Single Page applications   Single page applications (SPAs) are more and more common, replacing traditional websites that are made up of multiple pages. The main driver behind this transition is a better user experience as SPAs behave more like native apps than websites. All the HTML, Javascript and […]

A/B Testing | Adobe

Research is Knowledge

What is Research?   Francis Bacon first coined the quote “knowledge is power” in 1597. Hundreds of years later, today, in a world obsessed with being customer centric, knowledge of the customer is power. But what is the best way to gain knowledge? It is actually simple: research   The word “research” does not have […]

Analytics | Insights

How Good Are Your Test Ideas?

15 Questions to assess your test ideas   Coming up with great test ideas is far from easy! To help you assess and benchmark the quality of your test ideas, we have compiled a list of Yes/NO questions, for every “Yes” you score 1 point!   Answer each question honestly with a “Yes” or “No” […]

A/B Testing | CRO

Most Read Articles

5 Tips to Improve Usability Testing

Usability testing is the testing of a website or application to gauge its level of usability. Contrary to popular belief, ‘usability’ does not refer to how easy it is to use the website or application, but rather user satisfaction, type of engineering, as well as some other factors that provides you with valuable information on […]

Analytics | Insights

The Business Case for Conversion Rate Optimisation (CRO)

Introduction   Conversion Rate Optimisation is now mainstream digital marketing, yet it still seems to lack the budget recognition it needs and deserves. We have 10 years’ worth of data from 10 editions of our CRO Reports (written in conjunction with econsultancy) that consistently make this very point stating that: lack of budget was a […]

A/B Testing | Analytics

Building a Personalisation Strategy

Personalisation has been on everyone’s lips for many years, but which website really offers it? In the following article, we’re going to take a look at how businesses can make the transition from the seemingly aloof to a brand that truly cares about their customers.     Why is Personalisation Important?     According to research, nearly 44% of […]

CRO | Personalisation

Our favourite articles

Usability Testing: To Moderate or Not to Moderate?

The best way to get close to your users and customers is by using moderated and unmoderated usability testing methods. While they can be highly effective methods of evaluating an ecommerce website and solving the consumer’s problems, both moderated and unmoderated methodologies can be hard to employ effectively even for the most seasoned practitioners.    […]

Insights | Research

Digital Experiences are more important than ever

What is a digital experience?   In its simplest form, a Digital Experience is when a person interacts with a business, service or organisation, that is only possible because of a digital technology or interface.   To illustrate this, consider reading digital print. Reading a book for example on a screen is not a “digital […]

Digital Experience | Insights

Invest in CRO to improve CX

Investment in Conversion Rate Optimisation (CRO) is low   Conversion Rate Optimisation, the continual process a business follows to make it easier and easier for website visitors to complete their desired outcome is, today in 2020, widely adopted by businesses of all sizes. Despite the prevalence and proven benefits of CRO, compared to acquisition in […]

A/B Testing | CRO

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